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Enterprise translation provider SimulTrans needed a website that was up to Google’s new standards, but didn’t want to change what they loved about their existing brand.
When is it time to invest in a website redesign? To answer that big question, you’ll first need to ask yourself some smaller ones. We’ll show you where to start.
Rather than looking at your CMS and CRM as separate systems with separate purposes, consider what they could do if they joined forces to delight your audiences.
Brand Identity and Visual Identity: What’s the Difference?
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Your company’s visual identity is a set of cohesive design elements and guidelines. Brand identity is a broader term that includes, but is not limited to, visuals.