Insights from Salted Stone

Buyer journey
Marketing

Forget the Funnel: Creating Content For a Seamless Buyer’s Journey

The buyer’s journey isn’t three distinct phases as we’re led to believe. So how should marketers create content when the lines between stages are blurred?
Michelle Zinko
Blog Article | 6 min read
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Marketing HubSpot

Integrate HubSpot with your SaaS Product to Correlate Content-Aware Marketing Campaigns

How HubSpot offers marketers the opportunity to create hyper-personalized content.
Kaley Deneen
Blog Article | 7 min read
giphy-25
Marketing

3 Approaches for Personalizing Content on Your Website

How to personalize your website messaging with dynamically shifting content
Aubrey Beck
Blog Article | 3 min read
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Marketing

The 'Golden Circle' Is the Key to Inspiring Marketing

Start with the "why" to create inspiring marketing.
Aubrey Beck
Blog Article | 3 min read
tools
Marketing

5 Common Inbound Marketing Mistakes & How To Fix Them

Implementing an inbound marketing strategy can be very complicated. Avoid these 5 mistakes and reap your rewards!
Aubrey Beck
Blog Article | 4 min read