Insights from Salted Stone

An AI-generated image of an orange highway ascending into snowy mountains
Branding AI Marketing

Generative AI Design and Credibility: Navigating Brand Trust Challenges

Andrew Siskind
| 5 min read
Old and new sneakers
Branding

The Secret to Enterprise Brand Refreshes with Positive ROI

A lightly refreshed brand tactically applied to your most visible assets can provide many of the benefits of a full refresh without sacrificing the usability of older assets.
Leslie McMullin
Blog Article | 5 min read
Websites Branding

Developing a New Brand Identity & Website to Enable an Era of Growth

ServiceNow provider Thirdera needed a fresh brand identity and website that would support current needs and set the stage for exponential growth.
Melissa De Guzman
Case Study | 7 min read
photo-1565870100382-f0a510db3cd1
Branding

An Introduction to Emotional Marketing

Think that consumers are the only ones making buying decisions based on emotions? Think again.
Hannah Johnson
Blog Article | 3 min read
GettyImages-1095504764
Branding Business Strategy

Beyond Demographics: Building a Buyer Persona to Understand Your Customer

An often-overlooked key to marketing success is your buyer persona.
Tony Eades
Blog Article | 3 min read