Purchase Green has helped save more than 500 million gallons of water in the last seven years by working with customers to install safe and low-maintenance artificial grass in place of traditional natural grass.
The company has a wide range of products designed for residential, commercial, and athletic use and only uses the best quality materials. There are even pet-friendly options.
Client's Challenge
Purchase Green had grown substantially since its inception in 2008, but wanted to improve its brand awareness and continue to scale up. Enter Salted Stone. Purchase Green turned to the agency to assist in building its brand and expanding its customer base.
Salted Stone’s Solution
Purchase Green partnered with Salted Stone to provide an all-encompassing inbound marketing strategy. The goals were to establish the Purchase Green brand as a thought leader within the artificial grass space and to acquire and nurture more qualified leads for the company.
Using a combination of targeted blogs, social media posts, and an ebook with an associated landing page; Salted Stone effectively positioned Purchase Green as an authority while also bringing in an overwhelming number of inbound leads.
Impressive Results
To put the program in perspective, Purchase Green experienced a 174 percent increase in website conversions, a 72 percent rise in revenue, and a 63 percent drop in cost per lead.
Purchase Green experienced a 174 percent increase in website conversions, a 72 percent rise in revenue, and a 63 percent drop in cost per lead.
The ebook was also particularly successful. It earned 8,300 downloads, 30,000+ page views, 28,000+ unique page views, and a 27.6 percent conversion rate. As if those results weren't enough, the website conversion rate increased almost three-fold, and there was a 219 percent increase in site visit-to-contact rate.
...conversion rate increased almost three-fold and there was a 219 percent increase in site visit-to-contact rate.
Total Impact
Salted Stone’s inbound marketing program proved so successful that Purchase Green actually had to open its own call center to accommodate all the sales inquiries flowing in. The company now has its products on the shelves of more than 30 landscape supply stores thanks in large part to Salted Stone.
With 16 showrooms across California and Nevada, Purchase Green now has more locations than any other artificial grass distributor.
