Insights from Salted Stone

Decision Making
Business Strategy

Where Data-Driven Decision Making Goes Wrong [and How to Fix It]

While data-informed decision making often contributes to better business outcomes, your team must use it with prudence. Otherwise, numbers can hurt more than help.
Jason Feller
Blog Article | 5 min read
Wood Cards 5
Business Strategy

Building a Product Launch Strategy for First-to-Market Wood Business Cards

Salted Stone crafted an omnichannel product launch and awareness-building campaign for Silkcards’ latest innovation. The results? An effective, 100% organic strategy for driving interest and introducing a peerless product to market.
Talar Malakian
Case Study | 3 min read
lunahero
Marketing

Salted Stone Creates Bespoke CRM System for Luna Physical Therapy

Salted Stone built a custom, HubSpot-powered CRM system to enable onboarding for therapists, clients, and physicians in the Luna Physical Therapy network. The "mission-critical" platform has enabled their team to scale and expand while nurturing new leads and retaining users.
Sabrina Roussel
Case Study | 2 min read
Accelerated Mobile Pages
Marketing

Understanding Google's AMP: Backlash & Opportunities

The AMP format is a source of much contention (and confusion) among search marketers, so we’re shining a little light on what it is, how it works, and when you want to use it.
Brian Mitrof
Blog Article | 9 min read
Pinterest Boards-1
Marketing

Leveraging Pinterest as a Marketing Tool

Pinterest has become an essential marketing tool for B2C and B2B brands -- thanks to its popularity amongst users of all ages, but capturing its value takes some know-how. Get started today.
Kris Crews
Blog Article | 4 min read
dyi-inbound-hero (2)
Marketing

The Inbound Marketing Strategy Template Pack

Salted Stone's Inbound Marketing Strategy Template Pack comes with four ready-to-use templates. Build your buyer personas, instate CRM lead scoring, organize a content-based inbound campaign, and ensure your site is search engine optimized.
Tony Eades
Content Offer
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HubSpot Partner

So you've bought Hubspot, now what?

You’ve joined the trend, taken the next step in your marketing journey and chosen the worlds #1 Inbound Marketing & Sales Software, HubSpot. The big question is, now that you’re using this amazing platform that can help you improve results, what’s next? How do you start? And how do you start well!
Michael Peach
Blog Article | 4 min read
Lead scoring migration
Marketing

How to Rebuild Your Pardot Lead Scoring in HubSpot (or Vice Versa)

Functionality can vary greatly between platforms like HubSpot or Pardot. This often forces marketers to rethink their lead scoring models completely when migrating. But, don't fret -- we're here to help.
Christian Welborn
Blog Article | 13 min read
Plum.io
Websites

Airstreams, Space Races, + AI-Powered HR Tech: A Redesign with Mid-Century Flair

Salted Stone revamps the web presence of Plum.io, a game-changing HR platform.
Abby Thompson
Case Study | 7 min read

Featured Case Studies

Business Intel Dashboard
Sales

Improving Sales Close Rates -- Where Should You Start?

Improving sales requires full pipeline optimization, up-to-date technology, and customer empowerment… what is your team's strategy for closing more deals?
Paige Sander
Blog Article | 7 min read
Instagram shopping
Business Strategy

Instagram Is a Paradise for Ecommerce Brands, So Stop Trying So Hard

A winning Instagram ecommerce strategy involves using IG features to make your profile feel natural and inviting.
Talar Malakian
Blog Article | 6 min read
capaDeck
Company & Culture

Salted Stone Services & Capabilities

Review all of Salted Stone service offerings and solution tiers, get to know our award-winning, global team and technology partners, read testimonials, and learn more about a few of our clients.
Adam Zabinsky
Content Offer