Insights from Salted Stone's Digital Experts (9)

HubSpot Partner

How AI-Powered Sales Hub is Transforming Productivity and Growth

Tony Eades

Blog Article | 6 min read

Marketing Strategy HubSpot

Salted Stone’s AI Position Statement: Elevating Client Success with Responsible AI

Brandon Jones

Blog Article | 10 min read

HubSpot Partner

Salted Stone earns HubSpot CRM Implementation Accreditation

Brandon Jones

Blog Article | 3 min read

Marketing

Salted Stone Creates Bespoke CRM System for Luna Physical Therapy

Salted Stone built a custom, HubSpot-powered CRM system to enable onboarding for therapists, clients, and physicians in the Luna Physical Therapy network. The "mission-critical" platform has enabled their team to scale and expand while nurturing new leads and retaining users.

Sabrina Roussel

Case Study | 2 min read

Marketing

Understanding Google's AMP: Backlash & Opportunities

The AMP format is a source of much contention (and confusion) among search marketers, so we’re shining a little light on what it is, how it works, and when you want to use it.

Brian Mitrof

Blog Article | 9 min read

Marketing

Leveraging Pinterest as a Marketing Tool

Pinterest has become an essential marketing tool for B2C and B2B brands -- thanks to its popularity amongst users of all ages, but capturing its value takes some know-how. Get started today.

Kris Crews

Blog Article | 4 min read

Marketing

The Inbound Marketing Strategy Template Pack

Salted Stone's Inbound Marketing Strategy Template Pack comes with four ready-to-use templates. Build your buyer personas, instate CRM lead scoring, organize a content-based inbound campaign, and ensure your site is search engine optimized.

Tony Eades

Content Offer

HubSpot Partner

So you've bought Hubspot, now what?

You’ve joined the trend, taken the next step in your marketing journey and chosen the worlds #1 Inbound Marketing & Sales Software, HubSpot. The big question is, now that you’re using this amazing platform that can help you improve results, what’s next? How do you start? And how do you start well!

Michael Peach

Blog Article | 4 min read

Marketing

How to Rebuild Your Pardot Lead Scoring in HubSpot (or Vice Versa)

Functionality can vary greatly between platforms like HubSpot or Pardot. This often forces marketers to rethink their lead scoring models completely when migrating. But, don't fret -- we're here to help.

Christian Welborn

Blog Article | 13 min read

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Websites

Airstreams, Space Races, + AI-Powered HR Tech: A Redesign with Mid-Century Flair

Salted Stone revamps the web presence of Plum.io, a game-changing HR platform.

Abby Thompson

Case Study | 7 min read

Sales

Improving Sales Close Rates -- Where Should You Start?

Improving sales requires full pipeline optimization, up-to-date technology, and customer empowerment… what is your team's strategy for closing more deals?

Paige Sander

Blog Article | 7 min read

Business Strategy

Instagram Is a Paradise for Ecommerce Brands, So Stop Trying So Hard

A winning Instagram ecommerce strategy involves using IG features to make your profile feel natural and inviting.

Talar Malakian

Blog Article | 6 min read

Featured Case Studies

How Great Place To Work Revamped Their Site Using HubSpot’s Latest Tools

Kaley Deneen

Case Study | 5 min read

How Bertram Yachts Adopted a Seaworthy Product Configurator With HubSpot

Salted Stone and Bertram worked together to create a Build and Price tool that enhanced the customer experience and simplified Bertram's internal operations.

Ethan Ames

Case Study | 4 min read

Developing a New Brand Identity & Website to Enable an Era of Growth

ServiceNow provider Thirdera needed a fresh brand identity and website that would support current needs and set the stage for exponential growth.

Melissa De Guzman

Case Study | 7 min read

Creating a Lightning-fast Modern Website with the Spirit of an Established Brand

Enterprise translation provider SimulTrans needed a website that was up to Google’s new standards but didn’t want to change what they loved about their existing brand.

Ben Sack

Case Study | 7 min read

Case Study: Cedar Woods’ Inbound Success

Today’s most disruptive companies are winning on customer experience (CX) and driving revenue growth with a CRM at the centre of it all. How you sell now matters more than what you sell.

Tony Eades

Case Study | 7 min read

Company & Culture

Salted Stone Services & Capabilities

Review all of Salted Stone service offerings and solution tiers, get to know our award-winning, global team and technology partners, read testimonials, and learn more about a few of our clients.

Adam Zabinsky

Content Offer

Marketing

Powerful Pillar Pages: Best Practices for Web Copy & Design

Making a great pillar page takes more than being an expert on your subject matter. We’ve laid out some helpful design and layout tips so you can share what you know with the widest possible audience.

Kris Crews

Blog Article | 6 min read

Marketing

Is There Such a Thing as Honest Digital Marketing? A Zen Perspective

Explicit honesty is a new trend in digital marketing. But is there a difference between telling the truth and being honest?

Ben Sack

Blog Article | 6 min read