Insights from Salted Stone

Websites

The Hidden Risks of Relying on WordPress for Business Websites

Brandon Jones
| 6 min read
HubSpot Partner

How AI-Powered Sales Hub is Transforming Productivity and Growth

Tony Eades
Blog Article | 6 min read
Marketing Strategy HubSpot

Salted Stone’s AI Position Statement: Elevating Client Success with Responsible AI

Brandon Jones
Blog Article | 10 min read
HubSpot Partner

Salted Stone earns HubSpot CRM Implementation Accreditation

Brandon Jones
Blog Article | 3 min read
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Company & Culture

The Salted Stone Summer Reading List: 6 Recommendations from Our Team

Autumn is officially here, but summer reading is still on our minds!
Hannah Johnson
Blog Article | 4 min read
s2Inbound
Company & Culture

Salted Stone’s Hottest Takes from INBOUND ‘19

We’re back from HubSpot INBOUND ‘19 and ready to share our hottest takes about parental leave, conversational marketing, multi-touch attribution, and more.
Adam Zabinsky
Blog Article | 3 min read
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Websites

How to Build a Store Locator Page with HubDB

HubDB might seem complicated, but its value is easy to understand. Let’s take a look at how we’d use it to build a store locator for your website.
Michelle Chu
Blog Article | 4 min read
Corporate Social Responsibility
Business Strategy

The Hidden Value of a Corporate Responsibility Policy

Consumers care about transparency and corporate social responsibility. A corporate responsibility policy can build trust and be an integral part of your marketing strategy.
Hannah Johnson
Blog Article | 4 min read
WP HubSpot
Websites

What Does the WordPress & HubSpot Partnership Mean for Your Business?

Wordpress and HubSpot have announced a new partnership — but what does it mean for you? Salted Stone’s Director of Technology Michelle Chu breaks it all down.
Michelle Chu
Blog Article | 4 min read
Personalizing Emails
Marketing

You’ve Been Lied to About Personalized Email Marketing

Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?
Ben Sack
Blog Article | 5 min read
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Finding an Agency
Business Strategy

5 Warning Signs to Watch Out for When Picking a Marketing Agency

Hiring a marketing agency? Look out for these five warning signs, and you’ll be on the right track.
Jason Feller
Blog Article | 2 min read
California
Business Strategy

Yes, Marketers Do Need to Care About the CCPA

The California Consumer Privacy Act (CCPA) gives consumers the right to see and control how companies use their personal info starting January 1, 2020. How should your marketing team prepare?
Brandon Jones
Blog Article | 3 min read
Finding a digital agency
Business Strategy

5 Tips for Businesses Vetting Marketing Agencies

Trying to find a marketing agency that will deliver value without breaking the bank or wasting your time can be a challenge. We’ve outlined five tips that you can follow to make the process go more smoothly.
Adam Zabinsky
Blog Article | 4 min read

Featured Case Studies

Twitter #CRMEvolution
Business Strategy

Strategies for Maximizing the Impact of Your CRM

CRM maximization begins with a strategy and organizational buy-in, and culminates in a system that provides lasting impact & a positive ROI. Get started with our free presentation.
Jason Feller
Content Offer
Decision Making
Business Strategy

Where Data-Driven Decision Making Goes Wrong [and How to Fix It]

While data-informed decision making often contributes to better business outcomes, your team must use it with prudence. Otherwise, numbers can hurt more than help.
Jason Feller
Blog Article | 5 min read
Wood Cards 5
Business Strategy

Building a Product Launch Strategy for First-to-Market Wood Business Cards

Salted Stone crafted an omnichannel product launch and awareness-building campaign for Silkcards’ latest innovation. The results? An effective, 100% organic strategy for driving interest and introducing a peerless product to market.
Talar Malakian
Case Study | 3 min read