Insights from Salted Stone

Going Digital Business Support Marketing Strategy

Marketing in a Crisis

Major events around the world have either been cancelled, postponed or gone online. From the 2020 Summer Olympics in Tokyo to the Cannes Film Festival to South by Southwest, the annual media festival in Austin, Texas. Forbes’ Coronavirus Cancellation Tracker revealed that more than 57 Million attendees had so far been affected after their events were cancelled or rescheduled.
Tony Eades
Blog Article | 6 min read
Customer Success

21 Ways to Grow Your Business During a Recession, Broken out by Team.

We know a thing or two about driving growth when the economy is shrinking. Here are tips for execs, marketing, sales, and ops teams during this crisis.
Mike Skeehan
Blog Article | 4 min read
Marketing team working together
Marketing

If You're Not Using Automation, You're Not Really Using Your CRM

When used correctly, CRMs can help you save time, simplify sales and marketing workflows, and boost efficiency.
Anshul Bagdiya
Blog Article
Marketing

How Small Marketing Teams Outperform Big Ones

We’ve worked with hundreds of marketing teams, and know for a fact that a few people — even one person — can outperform massive marketing departments by strategically using marketing automation tools (MATs).
Steve Ambuul
Blog Article

Is Your Competitor’s Choice of CRM Giving Them an Advantage?

Figuring out which CRMs your competitors are using (and how they’re using them) can give you a competitive advantage.
Steve Ambuul
orange-megaphone
HubSpot Partner

The Killer Features of Hubspot Marketing and Sales Enterprise Tools

We round up each of enterprise hub’s killer features and explain why so many of the world’s biggest, most successful organizations rely on HubSpot Enterprise tools to grow and succeed.
Steve Ambuul
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Business Strategy

HubSpot Enterprise Onboarding: Self-Service vs. Agency

HubSpot Enterprise is a powerful tool suite for marketing and sales teams. To maximize your HubSpot ROI, you need to understand and take advantage of the highest-impact features that you’re paying for with your license.
Steve Ambuul
Blog Article
Customer Success

Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study

Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.
Talar Malakian
Case Study | 4 min read
Company & Culture

Hello, Dublin: Salted Stone has Set Up Shop Across the Pond

We’ve entered the EMEA region full steam ahead, and our team in Dublin is ready to help your business grow.
Paige Sander
Blog Article | 2 min read

Featured Case Studies

Marketing

ABM: Where Marketing & Sales Can Collaborate (or Collide)

ABM is a strategy that targets high-value contacts. How it's alike (and different) from traditional outbound marketing and sales prospecting.
Sabrina Roussel
Blog Article | 8 min read
LOOKINGAHEAD2020
Marketing

Yet Another ‘Looking Ahead: 2020’ Blog Post from a Digital Agency

We know you haven’t read enough posts about digital marketing in 2020 yet, so we wrote one just for you.
Andrew Siskind
Blog Article | 3 min read
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Branding

An Introduction to Emotional Marketing

Think that consumers are the only ones making buying decisions based on emotions? Think again.
Hannah Johnson
Blog Article | 3 min read