Insights from Salted Stone

Marketers reviewing data (Source: AdobeStock_415116208)
HubSpot

5 Marketing Benefits of High-Quality CRM Data

Your CRM data quality may be the key to solving your marketing challenges. What is a data management strategy, and how can it impact your campaigns?
Pedro Loeza
Blog Article | 5 min read
Brand identity and visual identity: What’s the difference?
Design

Brand Identity and Visual Identity: What’s the Difference?

Your company’s visual identity is a set of cohesive design elements and guidelines. Brand identity is a broader term that includes, but is not limited to, visuals.
Melissa De Guzman
Blog Article | 5 min read
Man in front of sunlit window
HubSpot Partner

Full Transparency: Is It Worth It to Hire a HubSpot Partner Agency?

We break down the actual costs and benefits of hiring a HubSpot partner agency compared to the alternatives, like in-house employees and flat-rate services.
Steve Ambuul
Blog Article | 7 min read
Customer Success

Case Study: Cedar Woods’ Inbound Success

Today’s most disruptive companies are winning on customer experience (CX) and driving revenue growth with a CRM at the centre of it all. How you sell now matters more than what you sell.
Tony Eades
Case Study | 7 min read
Webinar Strategy
Marketing Strategy

Pivoting Fast and Earning New Leads in a Complex, Niche Industry

A strategic program with Salted Stone helped N-SIDE reach new leads in the complex energy industry in Europe.
Sabrina Roussel
Case Study | 8 min read
Man checking laptop for conversational UI
Conversational Marketing

Chatbots and Conversational UI in 2023

Thinking about chatbots as conversational UIs helps create a whole new way of thinking about these tools and their usefulness for marketing and sales. 
Andrew Siskind
Blog Article | 6 min read
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Virtual feedback session (Source: Unsplash)
Customer Success

Giving Great Feedback to Your Agency Paves the Path to Success

We asked our production team for their top tips. Follow this advice, and you’ll maximize the ROI of your agency relationship and the success of your projects.
Tim Shepard
Blog Article | 5 min read
Remote customer support (Source: AdobeStock)
Customer Success HubSpot

3 Ways to Create Delightful Customer Experiences with HubSpot & Intercom

On their own, Intercom and Hubspot are incredible customer delight tools. When their powers combine, your teams, leads, and customers will benefit in a big way.
Matthew Reed
Blog Article | 4 min read
Illustrator at work (source: Unsplash)
Design

4 Website Illustration Styles That Aren’t Corporate Memphis: Designer Explains

Line work, clean, textured, isometric. Here are four website illustration styles we love, and a process for choosing the one that suits your brand.
Sal Castrejon
Blog Article | 6 min read

Featured Case Studies

Customer Success Business Growth

Rejuvenating PLAY’s HubSpot & Inbound Strategy

How Salted Stone deployed an end-to-end inbound marketing and sales strategy for FMCG innovation consultancy, PLAY.
Gabriel (Gabe) McCarthy
Case Study | 8 min read
pexels-photo-842991
Sales

The Dos and Don'ts of Lead Nurturing Emails

Sales enablement content is designed to move leads down the funnel, from passive consumer to potential closed deal. Using nurture emails to move them along offers the chance to inform, entertain, and court your potential or existing customers.
Ben Sack
Blog Article | 9 min read
Marketing Strategy

Salted Stone’s Integrated Approach to Paid Media

Paid media is the highest-risk component of a digital marketing strategy, which makes it critical to choose the right paid media agency as your partner.
Meghan Rosales
| 4 min read