Insights from Salted Stone

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Marketing

An Inbound Marketing Love Story: Purchase Green + Salted Stone

Salted Stone's content-driven inbound marketing engagement for Purchase Green yields 174% bump in site conversions, 219% increase in site visit-to-contact rate.
Mike Skeehan
Case Study
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Video

ReleasePoint Video: How Salted Stone Took a Complex Concept and Made it Fun

How we took a complex concept and made it fun with video.
Alex Baker
Case Study | 2 min read
Dev's guide to Growth Driven Design
Marketing

A Web Dev's Guide To Growth-Driven Design

Growth-Driven Design is the new standard for delivering results and bringing measurable business value through regularly optimized, data-driven web design.
Alex Sivro
Content Offer
HEX
Websites

Developer Dive: Hex to RGB Color Filter Added For HubSpot

HubSpot's former color storage method - Hex Values - present plenty of issues when it comes to applying styles or gradients. Learn more about Hex to RGB color filters!
Alex Sivro
Blog Article | 4 min read
Websites

Why Cross-Browser Testing is Like Finding a Consistent Corned Beef Hash

Imagine your favorite dish of corned beef hash because corned beef hash is the best
Michelle Chu
Blog Article | 5 min read
time
Marketing

Evergreen or Topical Content: Which Works Best?

Which type of blog content works best: evergreen or topical?
Alex Baker
Blog Article | 3 min read
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Websites

Five Reasons to Consider Adopting a Mobile-First Web Strategy

Why your designers and developers must operate with a mobile-first mindset
Alex Baker
Blog Article | 3 min read
Company & Culture

3 Qualities Your Inbound Marketing Agency Should Embody

Fact: Groups of diverse problem solvers often outperform groups of high-ability problem solvers
Aubrey Beck
Blog Article | 3 min read
Marketing

Grow Your B2B Network with LinkedIn

How to build your personal brand and network on LinkedIn.
Alex Baker
Blog Article | 5 min read

Featured Case Studies

Marketing

Salted Stone's BEST of #INBOUND15

Our takeaways from HubSpot's 2015 INBOUND conference
Aubrey Beck
Blog Article | 4 min read
Buyer journey
Marketing

Forget the Funnel: Creating Content For a Seamless Buyer’s Journey

The buyer’s journey isn’t three distinct phases as we’re led to believe. So how should marketers create content when the lines between stages are blurred?
Michelle Zinko
Blog Article | 6 min read
a person looking at a mobile phone and a laptop
Marketing HubSpot

Integrate HubSpot with your SaaS Product to Correlate Content-Aware Marketing Campaigns

How HubSpot offers marketers the opportunity to create hyper-personalized content.
Kaley Deneen
Blog Article | 7 min read