Insights from Salted Stone

Buyer journey
Marketing

Forget the Funnel: Creating Content For a Seamless Buyer’s Journey

The buyer’s journey isn’t three distinct phases as we’re led to believe. So how should marketers create content when the lines between stages are blurred?
Michelle Zinko
Blog Article | 6 min read
a person looking at a mobile phone and a laptop
Marketing HubSpot

Integrate HubSpot with your SaaS Product to Correlate Content-Aware Marketing Campaigns

How HubSpot offers marketers the opportunity to create hyper-personalized content.
Kaley Deneen
Blog Article | 7 min read
giphy-25
Marketing

3 Approaches for Personalizing Content on Your Website

How to personalize your website messaging with dynamically shifting content
Aubrey Beck
Blog Article | 3 min read
olivier-fahrni-337130-unsplash
Marketing

The 'Golden Circle' Is the Key to Inspiring Marketing

Start with the "why" to create inspiring marketing.
Aubrey Beck
Blog Article | 3 min read
tools
Marketing

5 Common Inbound Marketing Mistakes & How To Fix Them

Implementing an inbound marketing strategy can be very complicated. Avoid these 5 mistakes and reap your rewards!
Aubrey Beck
Blog Article | 4 min read
Video

Two Good Reasons to Use Video to Explain Complicated Concepts

For SaaS organizations offering complex products, incorporating video into your marketing plan may be the best solution.
Aubrey Beck
Blog Article | 3 min read
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Website redesign: 5 easy DIY upgrades

Five things you can do TODAY to spruce up your site
Aubrey Beck
Blog Article | 3 min read
Websites

PHP Live Output

This is a pretty cool post and it's about something'
Stephen Yager
Blog Article | 1 min read
restaurant
Design

Design With Purpose

Answering the question "what do you want your visitors to do?" can help you design your online presence with purpose.
Mike Skeehan
Blog Article | 3 min read

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