Insights from Salted Stone

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Marketing

LinkedIn: THE Social Network for B2B Advertising

The sharp decline of Facebook ad effectiveness has given way to the new B2B hero - LinkedIn.
Renee Smith
Blog Article | 5 min read
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Business Strategy

The Four Steps to a Marketing Action Plan

Your marketing action plan should bring everything together.
Meika Birch-Davis
Blog Article | 4 min read
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Marketing

Backlink Profiles & Site Security: The SEO & Competitive Advantages

From an SEO and competitive advantage perspective, backlinks & site security matter.
Jose Han
Blog Article | 7 min read
Zen with Copywriter Ben
Marketing

Would Your Customers Rather “Save Time” or “Make Money”? A (Zen) Copywriter’s Guide

Zen and the Art of Copywriting: "Saving Time" vs. "Making Money"
Ben Sack
Blog Article | 5 min read
Customer Success

Overcoming management inertia to align sales and marketing.

The case for Smarketing - the integration of sales and marketing efforts - is strong, but implementation of a new way of doing things is never simple, and organisational inertia is a common cause of failure.
Hannah Stack
Blog Article | 4 min read
Company & Culture

The State of Inbound in 2018: A Conversation with Mike Skeehan

Managing Partner Mike Skeehan talks Inbound Marketing in 2018
Abby Thompson
Blog Article | 8 min read
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Customer Success

How to get marketing ROI with Hubspot

Considering HubSpot’s average 2-year lead growth across all their customers is 5x higher than that of traditional outbound marketing, there is definitely a science to using HubSpot and a potential for increased ROI.
Michael Peach
Blog Article | 4 min read
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Websites

A Web Design Process Checklist for Agencies

Steps to ensure every new website launches smoothly
Michelle Chu
Blog Article | 6 min read
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Websites

JavaScript Development in Action: Coding With React & Node

Salted Stone's Stephen Yager discusses JavaScript development using a brand new platform.
Stephen Yager
Blog Article | 7 min read

Featured Case Studies

Herculite Tent
Marketing

Increasing Herculite's Organic Traffic Through a keyword-Driven Content Strategy

Salted Stone helped Herculite build their technical marketing and content efforts.
Abby Thompson
Case Study | 5 min read
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Marketing

Marketing Terms Dictionary: Defining Lingo and Acronyms

Salted Stone's marketing terms dictionary
Andrew Siskind
Blog Article | 11 min read
Websites

Salted Stone Helps SecureWorld Clarify Brand Focus With New Website Design

Salted Stone helped maintain SecureWorld's well-deserved industry credibility with a beautiful and functional re-design.
Phil Dupertuis
Case Study | 3 min read