Insights from Salted Stone

Websites

The Hidden Risks of Relying on WordPress for Business Websites

Brandon Jones
| 6 min read
HubSpot Partner

How AI-Powered Sales Hub is Transforming Productivity and Growth

Tony Eades
Blog Article | 6 min read
Marketing Strategy HubSpot

Salted Stone’s AI Position Statement: Elevating Client Success with Responsible AI

Brandon Jones
Blog Article | 10 min read
HubSpot Partner

Salted Stone earns HubSpot CRM Implementation Accreditation

Brandon Jones
Blog Article | 3 min read
dashboard
Business Strategy

What Is a Business Intelligence Dashboard & Do I Actually Need One?

Business Intelligence Dashboards (BIDs) help improve strategic decision making. Our introduction to BIDs includes definitions, examples, and instructions for getting started.
Andrew Levy
Blog Article | 6 min read
Security
Websites

SEO Optimization & A Modern Rebrand: Increasing Conversions for an Industry Pioneer

Through a creative rebrand and SEO optimization efforts, the Silvertrac team has managed to maintain their stellar reputation in the security space and grow market reach.
Sabrina Roussel
Case Study | 6 min read
assessments
Business Strategy

Why You Need a Third-Party Audit to Assess Marketing and Sales

Why should you hire an outside agency to conduct a digital brand audit? Because if you don’t, you’ll miss the most important results.
Brandon Jones
Blog Article | 6 min read
Navigation
Websites

3 Marketing Best Practices to Ignore When Developing Your Website’s Navigation

When it comes to designing website navigation, popular conventions may not be best to follow. We break down three best practices and identify ways of properly structuring your nav.
Ben Sack
Blog Article | 9 min read
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Company & Culture

Big (like, really big) news from the Salted Stone team!

This year, Salted Stone turned 10 years old. We’re celebrating our birthday in a big, big way.
Abby Thompson
Blog Article | 4 min read
deal stages
Sales

Business Intelligence Dashboards: Growth Engine KPIs to Track

Which metrics are you tracking (across sales, marketing, support, and customer success departments) in your Business Intelligence Dashboard? We break down a few of our most commonly requested KPIs.
Talar Malakian
Blog Article | 8 min read
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Buzzword
Customer Success

Customer Success: Buzzword Or Profit Center?

The old sales and marketing funnel has long overlooked "customer success" in order to prioritize lead generation and acquisition. But is it time to start focusing on support?
Phil Dupertuis
Blog Article | 8 min read
money
Marketing

Social Media Ads: Lessons Learned from Managing a $5M Media Budget

HubSpotter Josh Chang discusses paid Facebook ads, social algorithms, lead generation & testing paid ad audiences.
Abby Thompson
Blog Article | 5 min read
benszenden
Marketing

Zen & The Art of Copywriting: In Defense of the “Just Because” Touchpoint

Not every marketing message needs to have a call to action. What happens when you reach out "just because?" Our Zen Copywriter investigates.
Ben Sack
Blog Article | 6 min read

Featured Case Studies

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Video

The Art of the Explainer Video

Video marketing giant Wistia & digital agency Salted Stone tackle all things explainer video: from production (length, format, style, script writing, and audio) to placement, analysis, and marketing!
Abby Thompson
Content Offer
adult-bar-brainstorming-1015568
Customer Success

Value Shifts to Make For a Better Customer Success Plan

In order to improve customer service and scale effectively, your organization must be prepared for a few significant value shifts.
Talar Malakian
Blog Article | 6 min read
Dev team ad
Company & Culture

Why You Should Avoid Being Technical in Technical Leadership

How a human-centric leadership model has shaped our most technical team.
Michelle Chu
Blog Article | 9 min read