Insights from Salted Stone

Websites

The Hidden Risks of Relying on WordPress for Business Websites

Brandon Jones
| 6 min read
HubSpot Partner

How AI-Powered Sales Hub is Transforming Productivity and Growth

Tony Eades
Blog Article | 6 min read
Marketing Strategy HubSpot

Salted Stone’s AI Position Statement: Elevating Client Success with Responsible AI

Brandon Jones
Blog Article | 10 min read
HubSpot Partner

Salted Stone earns HubSpot CRM Implementation Accreditation

Brandon Jones
Blog Article | 3 min read
mikeBrian
Marketing

Conversational Marketing & Bot Theory: A Video Interview with HubSpot's Brian Bagdasarian

CEO Mike Skeehan interviews HubSpot's Head of Conversational Growth Strategy, Brian Bagdasarian, to discuss chatbot theory and use cases for marketers.
Mike Skeehan
Blog Article | 13 min read
Facebook Selling
Business Strategy

Your Treasure Map to a Winning Facebook Ecommerce Strategy

These are the 5 necessary components of an effective Facebook ecommerce strategy. Learn about Ads, Messenger, Shop, and more.
Talar Malakian
Blog Article | 6 min read
responsive website
Websites

Increasing Dwell Time & Building for Engagement

A few additional seconds of dwell time on your website can dramatically impact it's effectiveness and bolster your SERP rankings. Are you designing and creating content with engagement in mind?
Brandon Jones
Blog Article | 8 min read
Business Strategy

How to measure operational efficiencies of content production in B2B marketing

B2B companies are spending more and more money on B2B content marketing these days. In the US alone, it has been estimated that B2B companies spend $5.2bn on content creation; around 55% of their marketing budgets. You would hope that marketing executives would have ways to know what was working and what wasn’t, but according to the latest Gleanster report, that’s often not the case.
Tony Eades
Blog Article | 4 min read
Customer Success Service Hub
Customer Success

HubSpot’s Service Hub & The Value of Customer Success

HubSpot released Service Hub in order to connect organizations with their existing user/client base, allow for smoother support services, and power customer success initiatives. We spoke to David Barron, Director of Service Hub, about the new platform and the ideological shift behind it.
Paige Sander
Blog Article | 6 min read
Grow Conference
Business Strategy

Developing a Data-Backed Go-to-Market Strategy

The central takeaway of this year's #DataDrivenSummit, organized by Grow.com, was a rather simple one: everything we do must be informed by data. When preparing a go-to-market strategy, how are you using numbers to inform messaging, buyer profiles, and the pricing and packaging of your business?
Christian Welborn
Blog Article | 5 min read
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VisualArts-5
Company & Culture

Spotlight On Inner-City Arts: Creative Education in Los Angeles Schools

Salted Stone Visual Designer Raquel Gonzales talks Inner-City Arts, an organization dedicated to creative education in Los Angeles schools.
Raquel Gonzales
Blog Article | 5 min read
Business Strategy

The importance of aligning sales and marketing KPI's

In many companies, the KPIs for the Marketing and Sales teams are totally separate, and so there is little incentive for the teams to work together.
Andrew Levy
Blog Article | 3 min read
markus-spiske-624932-unsplash
Marketing

Mastering Long-Term Nurture Workflows in HubSpot

Long-term nurture workflows are used to wake up dormant leads and turn them into viable prospects. Here’s a comprehensive overview of which email sequences work best for each type of lead, and how to implement using HubSpot.
Adam Zabinsky
Blog Article | 9 min read

Featured Case Studies

Show up
Marketing

The Key to Conversational Marketing is Showing Up

Conversational marketing allows for 1 to 1 communication at scale. But, are you truly "showing up" for prospects and leads?
Jason Feller
Blog Article | 9 min read
INBOUND Grass
Company & Culture

#INBOUND2018: Feedback, Content, Customer Success, and Oh... the Humanity.

We're back from HubSpot's 2018 INBOUND conference with takeaways, memories, and plenty of lobster roll photos.
Abby Thompson
Blog Article | 6 min read
dashboard
Business Strategy

What Is a Business Intelligence Dashboard & Do I Actually Need One?

Business Intelligence Dashboards (BIDs) help improve strategic decision making. Our introduction to BIDs includes definitions, examples, and instructions for getting started.
Andrew Levy
Blog Article | 6 min read