Insights from Salted Stone

How to Do A Website Audit
Websites

Website Underperforming? Here’s How to Do A Website Audit

Upgrading your UX and site performance begins with understanding what’s working, what isn’t and why. Learn how to do a website audit strategically.
Michelle Zinko
Websites HubSpot

Transforming GMA’s User Experience with a Switch to HubSpot

Michelle Zinko
Buyer journey
Marketing

Forget the Funnel: Creating Content For a Seamless Buyer’s Journey

The buyer’s journey isn’t three distinct phases as we’re led to believe. So how should marketers create content when the lines between stages are blurred?
Michelle Zinko